SliceView is the trademark product from Housing that serves as a platform for home buyers to explore new housing projects visually and book their home online. On the business side, it enables builders to make their projects stand out and expose inventory level information on each home within the project.
User Research & Personas
Housing at that time did not have any research team and had not done any previous research into understanding really what people were looking for while buying a new home. Hence I started off with talking to 12 different people in the target user segment who had recently bought a home, were currently in the process of looking for a home and used online services in their search for a home. The objective of the research was to look for behaviours and the different sets of needs among people while buying a new home and not specifically for SliceView.
Following were the personas that emerged from this study: